“Our strategy from the start of Fuerte y Libre was to introduce new lines, not based on a calendar or clock but instead to allow a blend to tell us that it’s ready for release,” said Greg Free, president of Fuerte y Libre Cigars Inc., in a press release. “When you look out over the factory floor and see everyone nodding affirmatively, in quiet contemplation, as they smoke the Avalanche final blend, you know it’s time."
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